Dreamy Deco – Pflueger’s Telephone Building

In the top 5 reasons for choosing my neighborhood to live and work…SF’s Telephone Building.  The jewel from the roaring twenties was SF’s tallest skyscraper at the time, built in 1925 for $4.55 million.

In 2007 the building was purchased by San Francisco-based developer Wilson Meany Sullivan and the plan was to convert the building to a luxury hotel and residential condominium building.  Those plans were put on hold when the market conditions drastically changed in 2008.

In the past few months, activity has soared.  Crews on window washing rigs began pressure washing the terra-cotta clad building and this GIANT crane was attached to the building.  I’ve grown more curious and so naturally, I scoured the web for information about the happenings.  It seems the new plan for the building is for historical renovation to accommodate and draw start-ups, venture capitalist firms, and the like.  I even saw mention of Yelp headquarters securing a lease through 2020.

SocketSite posted this great rendering for the interior back in March.  Definitely a modern, light filled space.  I so enjoy historic renovation where older buildings rise to the current needs of the cities occupants.  I can see why the office space will be attractive to potential tenants.

Urban Archeology by Jonathan Haeber

I also found this fascinating post by Jonathan Haeber who snuck in a few years ago and took AMAZING photos of the interiors as they exist now.  You’ve got to see his photos to believe it – Terrastories .  Gorgeous photos of lots of wonderful background information on the history of the Telephone Building.  Simply amazing.

Looking forward to following the development of this beautiful building – a San Francisco Treasure!


1 Comment

Filed under Inspiration all around, Uncategorized

One response to “Dreamy Deco – Pflueger’s Telephone Building

  1. Hi Kari…I can see why you are fascinated with this building…and Jonathan’s images are amazing! I have been thinking about you so much lately as I know your big day is approaching…it is sure to be beautiful and wonderful in every way and I so look forward to seeing you when things settle down and getting a peek at some of the photos…does he know how lucky he is!!!???


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